When you have a framework (or structure) for the key messages you want to communicate and having checked that the story flows logically (otherwise re-order it so it does) you can then start to flesh out each section.
Add detail for each section and think about what you need to bring this to life (evidences and proofs). These are what you use to substantiate (prove) your argument. Lists of tables or numbers are not very good ways of showing these, but strong visual representations are. Do you have these already, if not who does and can you get them? Always check if using material from a colleague that they know how you are going to use their material and double-check that they are correct.
Having fleshed out the structure with your content read it out loud to yourself,, to check that the logic still holds and the arguments don’t contradict one another. At this stage it is common to have to re-order key points or re-word them in order that they flow better together. Having done this you should also have an idea as to how long the presentation will take to deliver, and thus how much material you need to take out. [This is the case in 90% of the clients we work with!]
Avoid too much detail for several reasons. Firstly, it may trip you up when you are presenting. Secondly, the audience probably won’t be able to either absorb all the detail or remember it. Thirdly, it distracts from the core messages that you absolutely want them to remember. LESS IS MORE is the golden rule!
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