Lies, Damned Lies & Statistics

How many times have you read on consultants and others websites how much business they have won for their clients, or what percentage of projects their clients win as a result of their involvement? Boring and far-fetched isn’t it!

We understand that you win the business not us – we only help you. The client buys your team through the relationships, trust and rapport which they build up during the interview / presentation stage of the process.

So we chose to measure ourselves not by some meaningless statistics, but rather instead to offer you the REAL, MEANINGFUL and TANGIBLE guarantee that…….

“If you don’t perceive that we have added real the value then we waive the fee”

In other words if your team doesn’t do significantly better as a result of our involvement than they would have expected to by preparing on their own then you don’t pay us. We want you to see our involvement with your team as excellent value for money so we go the extra mile to make sure that they are as well prepared and briefed as possible (time allowing)!

For more information or to discuss a specific interview or presentation that you have coming up please contact us via: or email or ring our office Tel: 01963 240555

The Bid Coach are experts in training your teams to win.

P.S. Just for the record we have never had to fulfil this promise!


First Impressions really matter!

You might think they don’t but they do, always have done and always will. We get bombarded with information all day every day – from the media, internet, colleagues, friends & family etc and our systems are geared up to filter out the majority of it, so we only retain what we need to survive.

So the question is how do you survive the filtering out process and become important enough to be retained? Well, you’d better not let them forget you before they even get to know you – hence making your first impression count!

  1. Make eye contact. Before you extend your hand in greeting make sure you have made eye contact. This lets the other person know that you acknowledge them. Without eye contact the initial non-verbal communication there is no recognition that you are going to interact.
  2. Firm hand shake and state your name. This creates an immediate level of rapport. Failure to do so makes one party feel rejected even though this was unlikely to have been the intention.
  3. Ask their name. Stating your own name as well as asking theirs is absolutely critical in any interaction, if you want to make a good first impression and build rapport.
  4. Be confident. Project confidence as this has a huge impact on people’s perception of you. People will be more influenced by the degree of confidence that you display rather than the content of your communications.
  5. Speak slowly. This prevents you from getting tongue-tied or having awkward pauses. Slow deliberate speech projects a strong sense of professionalism, charisma and is more enjoyable and easier to listen to. Use short sentences too.
  6. Smile. When you smile at people they ae very likely to smile back, which makes them feel engaged with you and feeling as though they are having fun.
  7. Have steady eye contact. When you look people in the eye when you are talking to people gives the impression that you know what you’re talking about. It also makes them pay attention to you.
  8. Avoid pausing language. Avoid using noises like “um” or “ah” or “like” or other modern slang. Doing so makes you  seem unprofessional.
  9. Use positive language. Avoid phrases such as etc, etc. as these will undermine the strength of your argument and create a negative impression of you.
  10. Posture. Sit or stand straight with your chest slightly out and shoulders back. This communicates confidence and adds to the perception that you are confident and smart.
  11. Body Language.  Avoid fast or fidgety body movement. This is distracting. Use careful and deliberate movements of your body to accentuate points you are making.
  12. Relax and enjoy. When you appear relaxed you encourage your audience to do likewise, this makes it feel like more fun, for you and them – this too adds to the positive perception of your confidence and capability. If people enjoy talking to you it increases the chances of them doing it again and to remember you.

Contact us on 01963 240555 or

Top Tips – Handling the question & answer session effectively

Question and answer sessions can take on a momentum of their own, if you are not able to manage them well. For certain once the audience spots a weakness they are very likely to exploit it – which just multiples the degree of discomfort for you.

To avoid this ever happening to you always adhere to these rules.

  1. Prepare answers. Based on what you know of the audience, their existing knowledge, roles and responsibilities and the material you have presented anticipate which topics will attract questions.
  2. Listen (really listen). Make sure you really understand the question before attempting to answer.
  3. Seek clarification. Check you understand the question correctly before starting your answer.
  4. Think. Before you speak make sure you know what you plan to say
  5. Be brief. Do not over answer the question as this often leads you into areas you would rather avoid and anyway the audience probably doesn’t want too much detail.
  6. Check. Get confirmation from the questioner that you have answered their question.
  7. Be honest. If you don’t know the answer, say so. BUT do commit to get back to them within a reasonable timescale – and make sure that you do!

Be very aware of your body language when answering questions and make sure that you retain a positive stance, manner, voice and eye contact with your audience through-out. Doing so will add considerable credibility to your answers. Even after the session is over be aware that while the audience can see you they are receiving non-verbal communications from you.

Having a bad day?

Interview Techniques

Via Scoop.itInterview Techniques

Do you know that bad body language can cost you an interview? Bad body language is
one of the top job interview mistakes you can ever do to your career. There are
some things you will think you are doing right but may be wrong or do NOT go
well with the other parties in the interview.

Over 70% of any message we convey is in how we say it, rather than the actual words? You will realize at the end of the interview that an interviewer has been making up
their mind about you, and that takes into account more than just what you say.
Job interview presentation is massively important and the right interview body
language is a big part of that.

Your body language at interview is crucial to the impression you make. It is about
your personal impact, and how you say what you say. This is an area where you can gain the biggest advantage over your competitors if you know what you are doing. As your knowledge and confidence in this area increases you will be able to leave them further and further behind. Often candidates worry they cannot learn the skills of interview body language, let alone put them into practice. Body language is both an art
and a science. You could spend a long time studying and learning how to apply
it but you don’t have to.

Once you grasp the idea that your answer is more than just the words you say you
will undoubtedly improve your presentation and delivery because of your
newfound awareness. To grasp this concept there are traits that you need like;

~ Friendliness.


~ Interest

Using your body language effectively can help you create a rapport with the

This is a whole discipline in itself but you will succeed by making use of the
following tips:

1. Present yourself as a winner: Because if you look, smell and act like the
successful candidate the chances are you will ultimately be that successful

2. Give a good handshake: A good firm handshake shows confidence and gives a strong impression.
Apply a firm pressure, but don’t go overboard and grip too tightly!

3. The eyes have it: Keeping a reasonable amount of eye contact indicates you are confident in your abilities and comfortable with the questions being asked of you.

4. Learn the art of sitting down: You want your posture to send a positive
message. No slouching. Sit straight with both feet on the ground. Don’t fidget
with your hands. Placing them in your lap indicates you are comfortable and

5. Smile. Smiling is one of the simplest ways to create a great impression. Smiling not
only helps you feel more confident, but relaxes the interviewer and helps to
warm them towards you.

Call us now on 01963 240555 or email